Your Best Resource for your Toughest Business Challenges
Your Best Resource for your Toughest Business Challenges
After years of “knocking it outta the park” in roles for which I had no passion, I’m starting to come to terms with the fact that I’m only really good at three things: intense human and beast relationships, achieving what needs to be done, and making lives better than ever.
As a strategic planner, I implement solutions to increase brand awareness, drive business growth, and maximize profitability. I am recognized as a skilled relationship builder who consults with clients to identify individual needs in order to offer the highest quality service and ensure business development and market expansion. I pride myself on being an articulate and respected leader who motivates team members to consistently exceed set goals in order to further the mission of the organization. I am an accomplished Global Head of Consumer Goods & Retail Marketing with extensive experience overseeing cross-functional marketing teams to develop and implement targeted multi-billion dollar campaigns for a global technology leader.
Deep marketing and consulting skills driving breakthrough business process and technology execution enabled by my expertise in executive roles at IBM, Andersen and Albertsons.
Specialties: Marketing, Merchandising, Business Process Optimization, Retail / CPG Technology, Operations, Supply Chain. The postings on this site are my own and do not necessarily represent my employer's positions, strategies or opinions. Please attack me, not the company for which I work. ;-)
Strengths: • Marketing Strategy • B2B • Digital/Social Media • Value Propositions/Messaging • Branding • Account-Based Marketing • Integrated Marketing Campaigns • Metrics-Based Performance • Pipeline Analysis and Action Plans • Industry and Role-Based Marketing • Internal and Corporate Communications • Media and Analyst Relations • Sales Enablement / Training • Thought Leadership Deployment • Business Partner Marketing • Agency Management
Copyright © 2018 Ralph G. Jacobson - All Rights Reserved.
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